For beauty founders, doctors & practitioners · By application only
You built your name. Now build it into a brand.
The done-with-you program that turns your expertise into a launched, selling beauty brand — without guesswork, wasted inventory, or building it backwards.
"Don't give up on your dreams. We started with one product — an eye cream."
A small number of founders each quarter. Application → private call → decision.
Proven at the highest level
Built brands. Broke records. The awards on our wall say what promises can't.
Two Comma Club · On stage, on the recordEight-Figure Award · $10,000,000+ recognized
8-figure
Eight-Figure Award
Recognized for over $10,000,000 in revenue — earned building real brands, not teaching theory.
2×
Two Comma Club & Beyond
Multiple million-dollar-plus builds, awarded and on the record — Fred & Jacklin Yalmeh.
1st
From One Eye Cream
Yalmeh Naturals started with a single product and a founder's name — the exact path we build for you.
The uncomfortable truth
Most beauty brands are built backwards — beautifully, expensively, backwards.
Here's how it usually goes: a founder with real expertise falls in love with a product idea. They spend months — and tens of thousands — on formulation, packaging, a logo, a website. Everything is gorgeous.
Then the stock arrives. And they discover the hardest truth in this industry: nobody was waiting.
The graveyard of beauty is full of beautiful products nobody bought. Not because the founders lacked talent — because they spent first and sold second.
The winners do it in the opposite order: they sell before they spend, and prove before they scale.
The Founder to Brand method
A launch that runs on three engines — not on hope.
This is the exact system we run beside you, step by step, inside your own launch platform.
Engine one
Sell before you spend
We build your waiting list before production finishes — capturing real buyers with your name and story, so you arrive at launch day with customers, not crossed fingers.
Engine two
Proof over promises
Claims don't sell skincare — proof does. We run a structured review engine from your first units, building the wall of real results that does your selling for you.
Engine three
Launch, then compound
A 90-day arc from pre-launch to scale: convert the warm list, widen the audience, and pace toward the reorder — where beauty margins actually live.
Who you'll build with
Jacklin Yalmeh built her brand the hard way — so you don't have to.
Jacklin is the founder of Yalmeh Naturals — a clean skincare brand built from nothing: no investors, no agency, no shortcuts. Formulas, suppliers, compliance, launches, reviews, reorders — she's carried every piece of it with her own hands, and her name on the label.
Founder to Brand is that decade of hard-won knowledge, turned into a system — and delivered beside you, not lectured at you. You bring the expertise and the vision. We bring the method, the suppliers, the launch engine, and the standards.
Real story. Real brand. Real impact.
Founders we build with
A physician's brand, launched the right way around.
Dr. G, an aesthetic physician in Glasgow, came to us with what most founders have: real expertise, a loyal patient base, and a product vision. No brand, no launch plan, no supply chain.
Together we're building his hero product from formula to launch: clean formulation, premium packaging, a waiting list of his own patients captured before stock lands, and a proof engine ready for day one.
"I've watched practitioners try to do this alone — a year in, they have a logo and a storage unit full of boxes. This is the first process I've seen that builds the customers before the stock."
Founding client · Aesthetic physician, WA
Done with you — not dumped on you
What working together actually looks like.
Your product, made real
Formulation guidance, supplier sourcing, packaging, and compliance — the physical brand, handled with you through our vetted supply chain.
Your launch operating system
A private client platform with your entire launch map: every step, every script, every email sequence and content calendar — plus your coaches inside it.
Your audience, before launch
The waiting-list system that captures buyers from your existing patients, followers, and network — so launch day converts a warm list, not cold strangers.
Your coaches, beside you
Fred & Jacklin in your corner — monthly private sessions, direct feedback on everything, and a team that has actually done this, holding the standard with you.
An honest filter
This is for a specific kind of founder.
Founder to Brand is for you if —
You're a doctor, practitioner, or founder with real expertise and an audience that trusts you
You want a brand with your name on it — built on truth, not trends
You're ready to invest seriously in doing this once, properly
You'll show up: your face, your story, your standards
It's not for you if —
You're looking for a cheap course or a get-rich shortcut
You want to stay anonymous behind a faceless label
You'd rather chase trends than build something that outlasts them
You need this to work in 30 days
How it works
Three steps between you and your brand.
Step one
Apply
Tell us about you, your expertise, and the brand you want to build. Five minutes, honest answers. We read every application personally.
Step two
Talk with us
If it looks like a fit, you'll book a private call with Fred & Jacklin. No pressure, no script — a real conversation about your vision and whether we're the right builders for it.
Step three
Build
If we both say yes, you're in: onboarded into your launch platform, welcomed into Brand Makers, and building within the first week.
By application only
Apply — and we'll see if it's a fit.
We take a small number of founders each quarter — because done-with-you means exactly that, and our standard doesn't scale carelessly.
The application takes five minutes. If it's a fit, you'll hear from us within two business days to book your private call.
"Every brand we build carries our standards — and your name."
Step 1 of 9
Let's start with your name.
"I don't chase trends. I build brands that outlast them. I start before I'm ready. I prove before I spend. I am a Brand Maker."
The Brand Maker Creed · Founder to Brand
Questions, answered straight
What founders ask before applying.
What does the program cost?
Engagements begin at $57,340 for a full done-with-you hero product launch, with milestone-based payments tied to progress. Scale and partnership tiers exist for founders building multi-product brands. We discuss the right fit openly on your call — no pressure, no games.
How is this different from a course?
A course gives you videos and wishes you luck. We build beside you: sourcing, packaging, compliance, launch — with your own launch platform, our supplier network, and Fred & Jacklin personally in your corner. You're not a student here; you're a founder we're building with.
How long until I launch?
Most founders run a 90-day launch arc once their product is in production. The full journey from kickoff to launched brand typically spans one to two production cycles — built properly, in the right order, so launch day converts a waiting list instead of gambling on strangers.
I'm a doctor with a busy practice. How much time does this take?
The system is built for working professionals — most of our founders run full clinics. Expect a few focused hours a week: your platform tells you exactly what to do next, we handle the heavy lifting, and your monthly sessions keep everything moving.
What if I already have a product?
Even better. Many founders come to us with a product that isn't selling like it should — because it was launched backwards. We rebuild the launch the right way around: waiting list, proof engine, then scale.
